Is your blog suffering from a lack of readership traffic? Do you need to promote blog content? Are you struggling to come up with new and interesting content ideas that will engage your audience? If so, don’t worry – you’re not alone. Promoting your blog content and building better readership traffic can be a challenge for even the most experienced bloggers. But with a little creativity and perseverance, you can definitely turn things around. In this post, we’ll discuss some tips and tricks for promoting your blog content and building better readership traffic. So read on – you never know, you might just learn something useful!
Identify your target audience and create content that appeals to them
When it comes to promoting your blog content and building better readership traffic, it’s essential that you take the time to identify your target audience (the niche where you want to promote blog content). Who are you writing for? What are their interests? What do they want to read about?
Once you have a good understanding of your target audience, you can start creating content that appeals to them. This might involve tailoring your content strategy to focus on specific topics or niches, or using different styles and formats that are more likely to engage your readers. Experiment and find what works best for you and your audience – The more engaged they are, the more likely they are to keep coming back for more.
Some formats that perform well include:
- List posts
A list post is a blog article that contains a number of items.
This format includes things like “10 Tips to Boost Your Productivity…” or “4 Strategies for Managing….”
A list post usually presents those items in order from least important to most important, but it can also start with the most important item and work its way down to the least.
- How-to posts
A how-to post is a type of post where the author will show you how to do something. This could also include video! It describes how to accomplish some result.
A tutorial post is a type of post where the author will show you how to do something. This is a bit different from a “How-to” post in that the tutorial posts specifies each step; like a blueprint of how to make something (each steps to arrive at a final result).
- Q&A posts
Simply put… A Q&A post is a type of post where the author will answer questions. Typically these types of posts are used once there is a large enough pool of questions (and answers), relating to the same subject matter.
An interview post is a type of post where the author will answer questions from readers (or an industry peers). This type of post is usually used when there are a lot of questions from readers that are all about the same thing. It is very similar to the Q&A post.
- Guest posts
In a guest post, someone else writes for your blog. Or… You are writing the guest post on another blog. In both cases, it helps to make sure there are reciprocal links between the two blog posts (to relevant, related content).
Use keywords strategically in your titles and descriptions to increase your visibility
When it comes to promoting your blog content and building better readership traffic, using keywords strategically can be a huge help. Keywords are words or phrases that people use when they’re searching for information online (DuckGo, Google, Ecosia, etc).
By including keywords in your titles and descriptions, you can make it easier for people to find your content. Not only that, but using the right (related to your niche) keywords can also help to improve your SEO (search engine optimization) ranking, which can result in even more traffic.
So how do you go about finding the right keywords? There are a number of different tools and methods you can use, but one of the most effective is keyword research.
This involves studying what people are searching for online, and then using those keywords in your titles and descriptions. The more popular the keywords are, the better the position you will be in to attract traffic from them.
Some of the common online tools used for keyword research include:
Include keywords in your content to optimize search engine rankings
When you use keywords in your titles and descriptions, it can help people to find your content more easily – In turn that can help make it a bit easier to promote blog content. Not only that, but using the right (related to your niche) keywords can also help to improve your SEO (search engine optimization) ranking, which can result in even more traffic.
The more related keywords that you include in your blog posts, the better. This is because Google and other search engines use a number of factors to rank your content. If some of these factors are stronger than others (for example, if there are more keywords in one place), then it can have a positive impact on your SEO ranking.
So what are these factors? Well, one of the most important is keyword density. This simply refers to how many times you use a certain keyword throughout your post. The more keywords that appear in your content, the higher your search engine ranking could be. Make sure that when you want to promote blog content, you don’t engage in keyword stuffing.
But how often should you use each keyword? The answer varies depending on what type of blog posts you are writing (how often they are published), and also on the type of keywords you are using.
Since there is no one-size-fits-all approach to keyword density, it’s best to experiment with your titles and descriptions. Keep track of how many times each keyword appears in your blog post (for example, by keeping a spreadsheet), and then re-arrange the keywords accordingly.
Personally, I like to try and keep keyword density between 1 and 2%.
Include a call-to-action at the end of every blog post to encourage readers to share or subscribe
You should include a “Call to Action” at the end of every blog post. This is important because it encourages people to share or subscribe. In may respects this is a standard “go to” when you promote blog content.
- You will get more readers and that means more traffic. Plus, you can make money from ads on your website.
- If someone subscribes to your blog, they will be notified every time you publish a post. That means more traffic.
- Getting more shares of your content on social media sites also helps to increase the number of people that see your posts.
How to do it:
- Add one or two sentences at the end of your blog post that let your readers what to do next.
- If you have a social media account, ask them to give you a shout-out! Also mention why they should subscribe to your blog or follow you on social media.
- You can also include some cool offers in the “call-to-action” section too. For example, ask them to join your team if they want, etc.
- If you’re offering a discount, mention it here and give the readers an incentive to subscribe by telling them how long this deal will last (i.e., only for the next 100 subscribers). You can also use these “call-to-action” sentences at the end of every email you send out to your email subscribers.
Add an email subscription form at the end of every post so readers can be notified when new posts are published
You should put this call-to-action on all blog posts. This is important because it will invite people to subscribe or share your post on social media sites. This is another very common facet to use to promote blog content (as it invites readers back).
When you have a blog, you can ask people to subscribe and this will allow them to get an email each time you publish a new post. It also means they’ll see more of your posts because they’ll be notified when these are published online.
Also, if someone shares or subscribes, this could mean even more readers for your blog!
How to do it:
- Add a simple link at the end of your blog post that goes directly to an email subscription page. Make sure your subscribers get added into their own list categories too (so more targeted content can be sent).
- If you want, you can also include an image or logo that features either your blog name or brand. Just make sure this fits with your blog design.
- To make it even easier for people to subscribe, ask them to tweet or share your post before they leave the blog too (exit intent). For example, you can simply say “If you enjoyed this article, please share with your friends” at the end of every post, or when they move away to visit somewhere else.
Add a call-to-action button in your email newsletters
As a part of your action plan to promote blog content, you should also add a call-to-action button in your email newsletters. This is important because it encourages people to share or subscribe if they have not done so already.
You can include a link that goes right to an email subscription page, so your subscribers (who received a copy of a forwarded newsletter) can sign up as well as visit your blog too.
If you want to make it even easier, ask them to retweet or share your newsletter before they leave.
If someone subscribes through your email list, this will also mean more traffic for your blog too (because of the double opt-in process, you’re getting interested, engaged readers).
How to do it:
- If you want, you can include a link on social media sites too.
- Use the same call-to-action button (i.e., email subscription) throughout all your blog posts, newsletters and social media sites too!
Consider adding social sharing buttons at the end of every blog post so readers can share or subscribe to your content easily
Write guest blogs for other sites in order to get more exposure for yourself and build connections with others in the industry
Guest blogging is a great way to get more exposure for yourself and your blog. When you write a guest blog post for another site, you’re essentially reaching out to a new audience (which is a great result when you are working to promote blog content). This can help you build connections with others in the industry, as well as increase the number of people who know about your blog.
Guest blogging can also help you improve your writing skills, and it’s a great way to learn new things about blogging. Plus, it’s a great way to share your ideas and thoughts with others.
To help promote blog content, add an RSS feed so people can subscribe without having to visit your site daily
RSS stands for Really Simple Syndication. It’s a way to get updates from websites that you might not have time to visit every day. They use a “feed reader” which will automatically present each new blog posts to readers. In my opinion, I think this is an often overlooked opportunity to promote blog content.
If you add RSS feeds, people will be able to know when new blog posts are published on your site. This is a good idea because they won’t have to visit your site every day in order to see what you’ve written. All they’ll need to do is use an RSS feed reader to check your blog posts.
People who subscribe can also receive these updates on their mobile phones, computers, and other devices too! This means you could potentially reach a bigger audience from all over the world.
How to do it:
- If you want, you can easily create RSS feeds on your blog – If using WordPress, this is already a built in feature! You can also create a feed using Feed Burner, which is free for bloggers .
- You should write posts that are of high quality because people won’t want to keep coming back to your site if the content isn’t good enough.
Always include links to your latest articles in your bio section of all social media accounts you have set up (this will encourage people to click through)
If you have profiles on different social media sites, it is really important to show people your latest blog posts as well – For most of us I think, this is a “must do” when looking to effectively promote blog content. Doing so will let them know what you are writing about. You can then encourage them to click through to your blog by placing a link (to your blog) in the bio section of all your social media profiles.
Again, this is important because it will show people what you have been writing about. You can then give them a way to get more information, by encouraging them to visit your blog for more (and related) content.
Share your content on social media platforms
If you want people to read your blog posts, you need to share them on social media. When you share your blog posts on social media, more people will see them and might want to read them. Sharing your blog posts on social media is also a good way to get more traffic to your website.
Another effective way to promote blog content is by automatically sharing your published posts across your social media accounts, is to have this done automatically (when you publish a post, it automatically gets shared). Some WordPress plugins used to do this are listed below.
- Social Media Auto Publish
- WP to Twitter
- WP LinkedIn Auto Publish
- WP Google My Business Auto Publish
Promote blog content posts on other sites, like Reddit and Quora
If you want people to read your blog posts, then, again… you need to share them on social media! As we all can appreciate, sharing your blog posts on social media is a good way to get more people reading your content and visiting your site. If you use the internet a lot, then this will be easy for you!
One cool thing about sharing your blog post on different sites is that it might give other people ideas too. You can also share information about what writing topics are popular because these websites have lots of readers from all over the world.
One way to do this would be by using sites like Reddit and Quora which have really big international audiences! When you post there, it’s easier for many people to see what you’ve done (and click through to your blog).
This is a great way to get people reading your blog content because it will give you more exposure. It’s also a great way to collaborate with other writers.
Don’t be surprised if someone reaches out to you about reciprocal linking, and guest post opportunities.
Monitor your analytics to see what’s working and what needs improvement
It is important to use analytics to track the success of your blog posts because it can help you improve your writing. Analytics can tell you what people like to read and what topics are popular. Seeing this information will help you write better blog posts that people will want to read.
Google Analytics is a great tool for bloggers because it can provide you with lots of information to help you improve your blog content. It will tell you how often people visit your site, what they are interested in the most, and the demographics of your readership.
Analytics can also be used to see which posts get the most traffic, so you’ll know what works best. It may even help you to figure out if a certain topic is not working well compared to others, and this can help you re-purpose content in the future.
You should also use tools like Google Analytics because it’s a great way to get more information about why people visit your website.
Also, Google Search Console is a great tool that can help you understand how people are finding your website. It also helps to show you any errors that might be happening on your website.
Using Google Analytics and Search Console together is essential because they can provide you with more information about your website; that you need, to improve it. You can then check these tools on a regular basis, so you know what’s working, and what needs improvement.
So what are you waiting for? Start promoting your blog content like a pro and see the results for yourself. Experiment with a few of these tips at first, then add more as you get results. And if you need help getting started or want someone to take care of all the blog writing for you, feel free to reach out! Check out our Blog Content Writing Services and let us show you how it’s done!