When you sign up for an email subscription, your new subscriber email sets the foundation – Make it strong! It’s important to make sure that the first interaction is a good one. If you don’t engage your new subscribers, they may unsubscribe or worse – never remain or become customers. In this blog post, I will discuss how to win people over with your new subscriber email engagement strategy. I’ll cover everything from subject lines to personalized offers, so you can ensure that your new subscribers stay subscribed and become valuable customers! Let’s go…
How to Engage New Subscribers With Email
When it comes to engaging new subscribers with email, there are a few key things to keep in mind. The first is your subject line – make it compelling and interesting, so that the subscriber will want to open the email. You should also include a transparent opt-out method, in case the subscriber doesn’t want to receive any more emails from you. Additionally, your new subscriber email should include a CTA – preferably to recommended content or a personalized offer. Finally, make sure to include your contact and support information, so that the subscriber can reach out if they have any questions.
Subject Lines Which are Compelling
Subject lines are the first thing that a new subscriber will see, so it’s important to make sure that they’re compelling and interesting. If the new subscriber email subject line isn’t interesting, the subscriber may not open the email, which could lead to them unsubscribing or never becoming a customer. However, if you use a subject line that hooks the reader, you’re more likely to engage the new subscriber and keep them subscribed.
Transparent Opt-Out Method
Including a transparent opt-out method in your new subscriber email is important for two reasons. First, it allows the subscriber to easily unsubscribe if they don’t want to receive any more emails from you. Second, it shows that you’re respecting the subscriber’s wishes and giving them a choice in whether or not they receive your emails. This can help to build trust with the new subscriber and keep them engaged.
CTA – Recommended Content
Your new subscriber email should include a CTA, preferably to recommended content or a personalized offer. By providing valuable content, you’re more likely to engage the new subscriber and keep them subscribed. Additionally, including a CTA helps to encourage the new subscriber to take action, which can lead to them becoming a valuable customer.
Personalized Offers
Including personalized offers in your new subscriber email is a great way to engage the new subscriber and encourage them to become a customer. By providing a discount or special offer, you’re more likely to encourage the new subscriber to purchase your product or service. Additionally, personalized offers show that you value the new subscriber and want to give them a reason to stay subscribed.
How to Compose a New Subscriber Welcome Email
Now that we’ve covered how to engage using a new subscriber email, let’s discuss how to compose a new subscriber welcome email. The first step is to use a subject line that hooks the reader. You should also include a proposition that has value, sell the benefits, and provide valuable resources. Additionally, make sure to include your contact and support information, so that the new subscriber can reach out if they have any questions. Finally, add a compelling CTA to encourage the new subscriber to take action.
Use a Subject Line that Hooks the Reader
The subject line of your new subscriber email is important – it’s the first thing that the new subscriber will see, so you want to make sure that it’s interesting and catches their attention. A great way to do this is to use a subject line that hooks the reader. For example, you could use a question or a statistic in your subject line.
Provide a Proposition that has Value
In your new subscriber email, you should provide a proposition that has value. This means including content that is valuable and interesting to the new subscriber. By providing valuable content, you’re more likely to engage the new subscriber and keep them subscribed.
Sell the Benefits
In addition to providing a proposition that has value, you should also sell the benefits of your product or service. This means highlighting how your product or service can benefit the new subscriber. For example, if you’re selling a new skincare product, you could highlight how it will help the new subscriber to achieve clear skin.
Provide Valuable Resources
In addition to providing valuable content, you should also provide valuable resources in your new subscriber email. This could include links to helpful blog posts, infographics, or even video tutorials. By providing valuable resources, you’re more likely to engage the new subscriber and keep them subscribed.
Include Contact and Support Information
It’s important to include your contact and support information in your new subscriber welcome email, so that the new subscriber can reach out if they have any questions. This shows that you’re accessible and willing to help, which can build trust with the new subscriber.
Add a Compelling CTA
Finally, you should add a compelling CTA to your new subscriber welcome email. This could be a link to recommended content, a personalized offer, or even a discount code. By adding a CTA, you’re more likely to encourage the new subscriber to take action, which can lead to them becoming a valuable customer.
Here’s a brief example of a new subscriber email from Headspace, the imagery is descriptive, the benefits – Simple! Clear, concise, friendly, and inviting…
Examples of New Subscriber Welcome Email Templates
Now that we’ve covered how to compose a new subscriber welcome email, let’s take a look at some examples.
What to Expect
A “what to expect” email message is a great way to introduce new subscribers to your email marketing program. It can help to set expectations and ensure that the new subscriber knows what to expect from your email messages. Additionally, it can provide helpful information about how to unsubscribe or change their subscription settings. Of course it sets the stage for moving forward.
The benefits of this new subscriber email:
- Sets expectations for new subscribers.
- Provides helpful information about unsubscribing or changing subscription settings.
- Helps new subscribers understand what to expect from your email messages.
- Encourages new subscribers to take action.
Here’s an example:
Hello [name]!
I'm happy you're on board!
Now that you're an official subscriber, you'll benefit from [Make a list of your unique perks here, such as special material, early access to sales, privileged registration, sneak peeks at new arrivals, useful hints, inside knowledge, and so on.]
I'll also be sending [insert the frequency of emails to expect, like a weekly outreach of things on your blog, a monthly newsletter, daily tips, etc.]
Please feel free to reply and ask me if you have any questions! I'm more than happy to get back to you.
[Add your personalized closing]
Thank you,
[Your name]Let’s Start a Conversation
Welcome emails are a great opportunity to start a conversation with new subscribers. By including a question or a call to action in your email, you can encourage new subscribers to interact with your content. This can help you to build trust and rapport with new subscribers, and it can also help you to learn more about their interests.
The benefits of this new subscriber email:
- A conversation starter welcome email can help you to better understand the interests of new subscribers.
- It can also help you to build trust and rapport with new subscribers.
- A conversation starter welcome email can encourage new subscribers to interact with your content.
Here’s an example:
Hello [name],
Welcome to [your company name, your name, your community, or your organization, etc]. We're happy you've joined us - Welcome aboard!
[Add some expectations subscribers can appreciate, explaining how your mailing list will provide them]
Let's start the conversation... Feel free to say "Hi" back! If you have any questions, want to share something, or have a question, please reach out!
It would be awesome to hear from you.
Looking forward, and thank you,
[Your name]Personalized Thank You
When new subscribers sign up for your email marketing program, it’s important to send a personalized thank you message. This shows that you appreciate their subscription and it can help to build trust with the new subscriber.
In your thank you email, you should include a brief message and a personalized offer. The offer could be a discount code (more on that below), a free download, or even access to exclusive content – All these extra elements are covered below if different new subscriber email templates.
The benefits of this new subscriber email:
- A personalized thank you email can help to build trust and rapport with new subscribers.
- A personalized thank you email can include a brief message and a personalized offer.
- The offer could be a discount code, a free download, or even access to exclusive content.
Here’s an example:
Hello [name]!
I am happy you're here!
Much thanks for joining and helping support [the community, organization, etc.]. I truly appreciate that!
As a personal thank you, here is your promised [enter the details of the CTA offer / reward that helped motivate them to subscribe]
[Add your personalized closing]
Thank you again for subscribing!
[Your name]Discount Code
When new subscribers sign up for your email marketing program, it’s a great opportunity to offer them a discount code. This shows that you appreciate their subscription and it can help to build trust with the new subscriber.
In your discount code welcome email, you should include a brief message and the discount code. The code could be for a percentage off their first purchase, or a free shipping code.
The benefits of this new subscriber email:
- A discount code welcome email can show new subscribers that you appreciate their subscription.
- A discount code welcome email can help to build trust and rapport with new subscribers.
- A discount code welcome email can include a brief message and a personalized offer.
- The offer could be a discount code, a free download, or even access to exclusive content.
Here’s an example:
Hello [name]!
Thanks for signing up for the [company / organization / etc.] newsletter!
As an expression of appreciation, please use this coupon / discount code [ENTER-THE-CODE-HERE] to get [xx]% off your first purchase!
[Add a personalized closing].
Thank you,
[Add your name]Tutorial / How To
When new subscribers sign up for your email marketing program, it’s a great opportunity to send them a tutorial welcome email. This type of email can help to introduce new subscribers to the basics of your program and it can also help to show them how to use the features of your program. In your tutorial welcome email, you should include a brief message and a link to the tutorial.
The benefits of this new subscriber email:
- A tutorial welcome email can help to introduce new subscribers to the basics of your program.
- A tutorial welcome email can show new subscribers how to use the features of your program.
- A tutorial welcome email can be a valuable resource for new subscribers.
Here’s an example:
Hello [name],
Thanks for signing up! Your free trial with [your product / service / etc.] starts today!
I'm happy to help you get started, so have created a simple tutorial on how to better help you.
You can access your tutorial here: [include the URL / or include an embedded video link]
If you need help, feel free to reach out! The support team and I are always around.
[Add you personalized closing]
Thank you,
[Add your name]Images Speak 1000 Words
Images can be a powerful way to welcome new subscribers and to engage them with your content. In an image-based welcome email, you should include a few images that help to introduce new subscribers to your program or that show them how to use the features of your program. You can also include images that show the benefits of your program or that highlight some of your best content.
The benefits of this new subscriber email:
- Images can help to introduce new subscribers to your program.
- Images can show new subscribers how to use the features of your program.
- Images can be a valuable resource for new subscribers.
- Images can help to engage new subscribers with your content.
Here’s an example:
[Add your image here]
Hello [name]!
I'm excited you subscribed, and looking forward to providing you with more quality!
To say "thank you" please use this code for a [xx]% discount off your next order [add the coupon code here].
[Include the above "xx% discount" and coupon code in an image]
Thanks again,
[Add your name]Free Download
When new subscribers sign up for your email marketing program, it’s a great opportunity to offer them a free download. This type of email can help to introduce new subscribers to your content and it can also help to show them how to use the features of your program. In your free download welcome email, you should include a brief message and a link to the free download.
The benefits of this new subscriber email:
- This welcome email can help to introduce new subscribers to your content.
- Can show new subscribers how to use the features of your program.
- Provides a very valuable resource for new subscribers (which they can share).
Here’s an example:
Hello [name]!
I'm happy you subscribed - Welcome!
As a special thanks to you, I'm including a link to [name of your downloadable item]. Just use the button below and enjoy your free download!
[Add your Download Button]
Thanks again,
[Your name]Social Media BFF
When new subscribers sign up for your email marketing program, it’s a great opportunity to send them a social media welcome email, that promotes your channel. This type of email can help to introduce new subscribers to your social media profiles and it can also help to show them how to use the features of your program. In your social media BFF welcome email, you should include a brief message and links to your social media profiles.
The benefits of this new subscriber email:
- Social media welcome emails help to introduce new subscribers to your social media profiles.
- It can also help to show new subscribers how to keep updated and participate.
- It provides an easy, shareable list of your social media platforms.
Here’s an example:
Hello [name]!
I'm happy and excited to share [business name, organization, topic, etc.] updates with you!
Until the next update, feel free to check my channels out on [add your social media platform(s)], so you can join some great community resources!
Thanks again for subscribing!
[your name]
[Include any social media button(s) of your channels]We’re Human!
The “from a human” welcome email is a great way to engage new subscribers and show them that you are a real person, with real feelings readers can relate to. In this type of email, you should include a brief message and a photo of yourself. You can also include your contact information in this type of email.
The benefits of this new subscriber email:
- Increases engagement, as readers can relate better relate.
- Provides your contact information.
- Better engages new subscribers while building trust.
Here’s an example:
Hello [name],
Welcome and thanks! I'm happy you're interested in learning more about me. I'm looking forward to sharing [add the type of content you will share] with you.
Talk soon [name], thanks,
[Include an image of a script type font, using your first name - As your ending this personal note with your name]Priority VIP Access
When new subscribers sign up for your email marketing program, it’s a great opportunity to send them a priority access welcome email. This type of email can help to introduce new subscribers to your most important content and it can also help to show them how to use the features of your program. In your priority access welcome email, you should include a brief message and links to your most important content.
The benefits of this new subscriber email:
- Priority access welcome emails help to introduce new subscribers to your most important content.
- It can also help to show new subscribers how to keep updated and participate.
- It provides an easy, shareable list of your social media platforms.
Here’s an example:
Hello [name],
Welcome to my VIP group! As a new subscriber, you have access to all of my best content. I'll be sharing new blog posts, articles, and videos with you on a regular basis. Thanks for joining me on this journey!
In the meantime, here are some of my favorite resources:
[Include your content links to those beneficial resources]
If you have any questions, feel free to reach out to me anytime. I'm always happy to help!
Thank you,
[Your name]
P.S. Here's a [special offer, discount code, etc.] just for new subscribers like you! Enjoy!You’re on the Priority List
Waiting list type welcome emails are a great way to engage new subscribers and show them that they are valued members of your community. In this type of email, you should, again, include a brief message and a photo of yourself. You can also include your contact information in this type of email.
The benefits of this new subscriber email:
- Increases engagement, as readers know they will be included.
- Provides your contact information and next steps.
- Better engages new subscribers while building trust.
Here’s an example:
Hello [name],
Thanks so much for joining!
I'm so excited you're interested in [add what they were put on the waiting list for].
[Now add your description of the wait listed service, out of stock item, etc. Include a truthful reason why they should be waiting].
To get on the priority wait list, and to make sure you know as soon as it's available, just use the easy button below to add your name.
[Add your button here]
Until then, if you don't want to wait, please have this [freebie or discount for another product] as a small gesture of thanks.
[Include details of the freebie (and how to get it) here]
Thank you,
[Your name]What should I write in a new subscriber email?
One of the most essential things you must always do in your welcome email is to thank your new subscriber for signing up for your email list.“Thanks” is almost always one of the most useful phrases to include in your emails. It not only adds a personal touch to your email, but it also increases brand loyalty.
How to Write Emails Your Subscribers Want to Open?
Typically, there are 8 things to consider when writing emails your subscribers will want to open:
A great subject line is one that entices readers to click through to the email.
Remember that providing value is the primary purpose.
Make it feel like your own (personalize the email message).
Always leave readers wanting more – Use a cliffhanger to capture interest.
Email works best as a two-way communication.
Size isn’t everything – Often shorter email messages perform better.
Make it easier for your reader to understand the information by using words that are easily understood by people. (Increase readability)
Always be consistent in your email and fulfill your promises.
Conclusion
Engaging new subscribers with email is important in order to increase reader loyalty and trust. By providing a personal introduction, valuable resources, and contact information, you can help new subscribers feel welcome and excited to receive your content. Additionally, sending a priority access welcome email helps new readers quickly get up to speed on what they can expect from your program. Finally, waiting list type welcome emails let new subscribers know that they are valued members of your community. By following these tips, you can ensure that new subscribers feel engaged and excited to receive your content. Thanks for reading.
You can learn much more things related to a new subscriber email, by visiting our Small Business Email Marketing posts. As well as find out more about Email Subscriber Engagement.