If you’re looking to increase your email conversion rates, you need to know how to create an email landing page, that works. Landing pages are an essential part of any successful email marketing campaign. They provide the perfect opportunity to convert website visitors into customers. In this blog post, I will discuss how to create an email landing page and some tips for increasing conversions. I’ll also take a look at how building landing pages complements creating email campaigns. So let’s get started!
How to Create an Email Landing Page to Compliment Your Email Campaign
Landing pages and email campaigns complement each other by providing an additional opportunity to convert website visitors into customers. Landing pages provide a place to collect more information from potential customers, while email campaigns are a great way to keep in touch with current customers and promote new products or services. By using both landing pages and email campaigns, businesses can increase their chances of converting website visitors into customers.
If you’re looking for more technical information, there are a ton available online, below is just a short list to help you:
Mailchimp – Create a Landing Page
Aweber – How to Create a Landing Page in 8 Steps
GetResponse – How to Create a Landing Page from Scratch
Moosend – How to Create a Landing Page
The 10 Best Tips to Help Increase Your Landing Page Conversions
It’s important to use email landing page best practices for increasing conversions because they help to ensure that your landing page is effective in converting website visitors into customers. By following the best practices, you know how to create an email landing page that is more likely to convert visitors into customers.
Here are the tips for how to create an email landing page:
Know Your Target Market
The first step in creating a successful email landing page is to know your target audience. What are their needs and wants? What are their pain points? Once you understand your target audience, you can create a landing page that appeals to them and addresses their needs. Naturally, these are the opportunities you would address when determining how to create an email landing page.
Create emails and Landing Pages that Compliment Each Other Well
Ensure your email campaigns and landing pages compliment each other (branding, message, etc). Your email campaign should drive traffic to your landing page, and your landing page should be designed to convert visitors into customers.
Create Headlines that Capture Interest
The headline of your email landing page is important because it’s the first thing that visitors will see. Make sure that your headline is clear, concise, and compels visitors to continue reading. Arguably this is among the most important aspects when understanding how to create an email landing page.
Use a Compelling CTA
Your CTA (call to action), should be clear and concise. It should also be hyper-relevant to the product or service you’re promoting.
For example, if you’re promoting a new product, your CTA should encourage visitors to learn more about the product. If you’re promoting a service, your CTA should encourage visitors to sign up for a free trial.
Limit Information Requests
When designing your email landing page, only ask for the information that you need. The more fields you have on your form, the less likely visitors are to complete it. So make sure that you only ask for the information that is absolutely necessary.
How to Create an Email Landing Page – Simplicity is Key
Your email landing page should be short and to the point. When figuring out how to create an email landing page, one goal is to get visitors to take action, so don’t include unnecessary information that will distract them from your CTA. Whenever possible, avoid scroll downs or click on multiple links
Leverage Video and Images
Images and videos are a great way to grab attention and explain your product or service. People are more likely to watch a video than read a long block of text, so use this to your advantage.
Images and videos help to break up the text and make your landing page more visually appealing.
Post Customer Testimonials
If you have customer testimonials, be sure to include them on your email landing page. Customer testimonials can be very persuasive and help increase conversion rates.
Testimonials help to build trust and show potential customers that others have had success with your products or services.
Avoid Lots of Links
Understanding how to create an email landing page includes understanding the visitor experience. It’s important to reduce the number of navigational links on your email landing page so that visitors can focus on converting into customers. The fewer distractions there are, the better.
Test Your Landing Pages and Adapt
It’s important to test your email landing pages before you launch them. Test different headlines, CTAs, images, and videos to see what works best. Landing pages are always evolving, so it’s important to constantly test and optimize them.
Testing allows you to see how your landing page performs in real-world conditions, and you can make changes accordingly.
By following these tips on how to create an email landing page, you’ll be well on your way to increasing your conversion rates. Just remember to keep your landing pages simple, relevant, and focused on a single CTA. And always test different elements to see what works best for your business.
You can learn much more about how to create an email landing page, by visiting our Small Business Email Marketing posts. As well as find out further about email landing page usage, benefits, and more.