Email validation is the process of verifying the accuracy of an email address so it’s important to understand the question: How does email validation work. Email addresses can be invalid, mistyped, or even nonexistent. By validating your email addresses before you send out your marketing materials, you can avoid costly situations like undelivered emails and spam complaints. In this blog post, I will discuss how email validation works and why it’s important to use a reliable verification service. Read more to learn how to improve your email reputation and deliverability.
What is Email Validation?
Email validation is the process of verifying that an email address exists and is valid. There are a few different methods for how does email validation work, but the most common method is to check the syntax of the email address, verify that the domain name exists, and ping the email address mailbox. By verifying each of these three elements, you can be sure that the email address is valid and exists.
Why You Should Use Email Validation
There are a few reasons why you should use email validation before sending out your marketing emails. First, by verifying that your email addresses are valid, you can avoid undeliverable emails and spam complaints. Second, validating your email addresses will improve your email deliverability rates. And finally, by using a reliable verification service, you can safeguard your subscriber’s privacy.
How does email validation work?
Email validation works by checking the syntax of the email address, verifying that the domain name exists, and pinging the email address mailbox. By verifying each of these three elements, you can be sure that the email address is valid and exists.
Here’s a more detailed explanation of how each method works (that many services tend to follow):
Checking the Email Address Syntax
The first step in how does email validation work is to check the syntax of the email address. This means checking that the email address has a valid format and that all the required elements are in place.
Verifying that the Domain Name Exists
The second step in how does email validation work is to verify that the domain name exists. This can be done by using a DNS lookup tool or by checking if the domain has a valid MX record.
Pinging the Email Address Mailbox
The third and final step in how does email validation work is to ping the email address mailbox. This is contacting the mail server that handles each specific address and waiting for a response. If the mailbox exists, you will receive a response within a few minutes.
There are a few other methods that can be used for how does email validation works, but these are the three most common and most reliable methods.
Now that you know how email validation works, let’s discuss a few useful and effective validation principles.
While there are numerous email validation services available, ZeroBounce might be one option for you to explore, and get a hands on experience to appreciate how does email validation work.
5 Useful and Effective Validation Principles
There are a few useful and effective validation principles that can help improve your email deliverability rates. By including the short list below, you can ensure the integrity of your mailing list, and improve the deliverability of your email campaign messages.
Use a Trustworthy Service
When choosing an email validation service, it’s important to choose a reputable and trustworthy service. There are a lot of scams out there, so be sure to do your research before selecting a service.
Regularly Verify Your Mailing List
It’s a good idea to verify your mailing list on a regular basis, even if you haven’t made any changes to it. This will ensure that your list is up-to-date and accurate. Keep in mind, people sometimes close an email account, but forget to update their subscription (for example).
Verify When Someone Subscribes
When someone subscribes to your mailing list, it’s a good idea to verify their email address right away. This will ensure that you’re only sending emails to people who have opted-in to receive them.
Don’t Send Verification Emails
One of the most common mistakes people make is sending verification emails when someone subscribes to their mailing list. Not only is this unnecessary, but it can also be annoying to your subscribers. Besides, sending lots of emails to verify an email address, can result in lowering your email reputation.
Safeguard Subscriber Privacy
When collecting email addresses, it’s important to safeguard your subscriber’s privacy. Be sure to only collect the information that you need and never sell or share your mailing list with anyone.
You can find out more effective ways to improve deliverability via email validation in the post: Email Validation Best Practices.
By following these five principles, you can improve your email deliverability rates and avoid any potential problems. Email validation is an important part of email marketing, so be sure to use it before sending out your next campaign.
You can find more answers about how does email validation work, by visiting our Small Business Email Marketing posts. As well as find out further about Email Validation.