Are you looking for ways to grow your email lead list? If so, you’re in luck. In this blog post, I’ll cover 50 different ways that you can expand your email list and start generating more leads. I’ll discuss methods that include social media platforms such as Facebook, LinkedIn, Pinterest, YouTube, Instagram, and Twitter. I will also cover traditional marketing techniques, partnering endeavors, plus leveraging your website and content to attract email leads.
How to Grow Your Email Lead List by Sending Email
Email lists shrink over time, and it’s more important than ever to expand your email lead list. With email marketing, you have the ability to reach out to potential customers who may not be aware of your company or product. And with email list shrinkage, it’s becoming increasingly difficult to reach your target market through email blasts. By expanding your email lead list, you can reach more potential customers and keep your email marketing campaign fresh.
In this part, I’ll go through some points for developing new email contacts from your existing email list.
1 – Create Buyer Personas for Your Email Lists and Segment Accordingly
To expand your email lead list, it’s essential that you have a clear understanding of your target market. By creating buyer personas, you can segment your email lists according to different criteria such as age, gender, location, interests, and so forth. This will allow you to send more targeted email content that is relevant to the recipient, and as a result, you’ll be more likely to convert leads into customers.
It’s important to realize that readers are more inclined to interact with your email (and use the CTA) if you’ve properly segmented your lists, so they receive targeted email they are interested in. What’s more, you can better leverage your segments for several targeted messages.
2 – Encourage Your Subscribers to Spread and Forward Your Messages
One way to encourage email recipients to share and forward your email content is to include social media sharing buttons in your email. This will make it easy for email recipients to share your content with their friends and followers on social media platforms. You can also include an “email to a friend” button, which will allow email recipients to share your email content to their contacts.
Including social sharing buttons will give you access to your email recipients’ friends, colleagues, and networks, which can help expand your email lead list. At the bottom of your emails, you can also include a CTA (call to action) for readers to subscribe, as a simple text-based link. This will allow pretty much most email recipients who received shared emails to easily opt-in to your email list.
By encourage your email subscribers to share and forward your email content, you can reach a wider audience and expand your email lead list.
3 – Add a Link to Employee Email Signatures, that Allows Receipients to Opt-In
If you have employees, you can add a link to all email signatures that allows email recipients to opt-in to your email list. This is a great way to get more exposure for your email list, and it’s an easy way for email recipients to subscribe. Plus, if you’re already in a natural email conversation with them, subscribing to more emails can be a natural next step.
4 – Create Email Content that is Both Relevant and Original
To expand your email lead list, you need to create email content that is both relevant and original. By creating email content that is relevant to your target market, you will also be more likely to convert email leads into customers. And by creating original email content, you will be able to stand out from the competition and attract more email subscribers.
Content that is unique, and well created for readers, is more likely to result in the email being shared, and more people answering your CTA (to subscribe). So (to hammer this home), make sure to create email content that is targeted to your specific target market, and that provides value that is not found elsewhere.
5 – Jump Start an Email Lead List With an Opt-In Campaign
Over time email lead lists shrink (people move on, are no longer interested, and so on). If you’re facing this scenario, an opt-in campaign is a good option to leverage.
In an opt-in campaign, you email your current list and let them know that you’re planning on removing inactive contacts. You then ask people to confirm their subscription by clicking on a link or button. This way, you can be sure that only people who are still interested in receiving email from you remain on your list.
While this may seem nonsensical (removing people from your email list to grow it), emailing contacts that you know are engaged can actually improve your deliverability. Plus, it increases the odds of your email being shared with people outside of your current database.
So if you have an older email list that you suspect is mostly decayed, sending an opt-in email campaign can help you clean up your list and grow it at the same time.
How to Build an Email Lead List With Social Media
It’s no secret that social media is a powerful tool for building email leads lists. In fact, social media is one of the most effective channels for generating email leads. But how do you go about using social media to build your email list?
How to Expand an Email Lead List Using Facebook
Facebook is a great way to grow your email lead list. Here are four tips for doing so:
1. Use an email capture form on your Facebook page
2. Run a Facebook ad campaign that targets email list subscribers
3. Create a Facebook group for email list subscribers
4. Use a CTA (call to action) on your Facebook profile cover photo
6 – Brand Your Facebook Page Profile With Your Email Header Image
There are a few different ways that you can expand your email lead list using Facebook. One way is to create a excellent quality, engaging “branded” graphic image for your email newsletter and use it as your Facebook profile cover photo. When people see the graphic, they will be more motivated to submit their email address to gain access to the content you’re offering.
7 – Add Previews of Quality Email (including the CTA)
When you share previews of your email newsletters on your Facebook profile, you make it easy for people to see what you have to offer. And when people can see the value in your email content, they are more likely to sign up for your list.
Include a CTA (call to action) on your previews, so people know exactly what to do if they want to subscribe to your email list. Make it easy for them to sign up, by including a link to your email sign-up page.
8 – Promote Things that Require an Email Address to View
It helps to grow your email lead list by promoting content on your Facebook page, that people need to provide an email address to view – This is similar to a paywall, but instead, it needs an email address.
You could offer access to a course, a contents / giveaway, and ebook, or other related resource (that gives people true value). Even trial products or advanced pre-order initiatives work here.
When they access the link and reach your landing page, resulting in a subscription, make sure that your thank-you message (page and first email message) asks the subscriber to share the value of your offering with their followers.
9 – Place a CTA button close to the Top of the Facebook Page
Make it easy for visitors to your Facebook page to sign up for your email list, by placing a CTA button (link) in a prominent location. You could put the button in areas close to:
- The header area of your Facebook page.
- Under your cover photo.
- In the about section of your page.
When you place the button in a prominent location, it will be more visible and people will be more likely to click on it.
10 – Include a Link to Your Email Opt-In Page in Your Facebook Group Description
If you run a Facebook group, include a link to your email sign-up page in the group description. This way, people who are interested in what you have to offer, can easily subscribe to your email list.
Make sure that the link is visible and easy to find, so people don’t have to search for it – Try not to bury it in a lot of text.
How to Promote Your Email Lead List Using YouTube
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YouTube is a great platform for promoting your email lead list. As with other social media platforms, there is a ton of stuff you can do. The following YouTube related tips work quite well.
11 – Include a Link to Your Emails in the Video Descriptions for Added Exposure
When you upload videos to YouTube, make sure to include a link to your email sign-up page in the video descriptions. This will help increase exposure to your email list and make it easier for people to subscribe.
Naturally video descriptions are a go-to for people – They include links to the resources you publish in your video’s as well and information about you or your business. You can capitalize on the mindset of subscribing to your video channel, by also promoting your (personalized) email list subscription.
12 – Add Email Subscription to your YouTube Videos
You can also use YouTube annotations to promote your email list. Annotations are those little popup windows that show up while a video is playing. They can include links, text, and other things.
Also in your video outro, you can create a valuable pitch directing your audience to subscribe, which helps build your email lead list.
13 – Use Your YouTube Profile to Grow Your Email Lead List
When people visit your YouTube channel, they should be able to see that you offer an email list – Include a link to your email sign-up page in your profile.
Your profile is one of the first places people will look when they visit your channel, so make sure the link is visible and easy to find. Also, consider adding an additional CTA in your profile that tells people to subscribe to your email list.
14 – Use an Engaging and Eye-Catching Channel Banner
Your channel banner is the image that appears at the top of your YouTube channel. This is a great place to include an opt-in CTA that leads users to your email sign-up page.
Your channel banner is front and center on your profile, so if it’s eye-catching and well designed, it will definitely help you grow your email list.
How to Build Subscribers to Your Email Lead List Using LinkedIn
LinkedIn is a great way to grow your email lead list. LinkedIn allows you to connect with potential subscribers in a variety of ways, including through groups, InMail messages, and direct messages.
15 – Write Content on LinkedIn, About your Email Lead List Benefits
LinkedIn is also about conversations with people. One of the best ways to promote your email list on LinkedIn is to write content that highlights the things your email campaigns provide.
Your content should be designed to appeal to your target audience and address their specific needs. It should also be well written and engaging, so people will want to read it.
Once you have published your content, make sure to include a call-to-action that leads people to your email sign-up page.
16 – Join LinkedIn Groups and Share Your Email Sign-Up Page
LinkedIn groups are a great way to connect with potential subscribers. When you join groups, you can share your email sign-up page with members in the group.
Make sure to only share your email sign-up page in groups that are relevant to your business. You don’t want to spam people with irrelevant information.
Also, when you share your email sign-up page in groups, make sure to include a brief message explaining why people should sign up for your email list.
17 – Include a Link to Your Email Sign-Up Page in Your LinkedIn Profile
Your LinkedIn profile is one of the first places people will look when they visit your profile, so make sure the link to your email sign-up page is visible and easy to find.
You can include the link in your contact information section or in the summary section of your profile.
18 – Use LinkedIn in Content to Provide Traffic to Your Opt-In Pages
When you publish content on LinkedIn, you can use it to drive traffic to your email sign-up page.
In your content, include a CTA that leads people to your email sign-up page. Make sure your call-to-action is clear and easy to find.
Also, when you share your content on LinkedIn, make sure to include that CTA link to your email sign-up page in every post.
How to Help Populate Your Email Lead List Using Twitter
Twitter is a great way to connect with potential email subscribers. There are a number of ways to use Twitter to grow your email lead list, including tweeting about your email campaigns, using Twitter cards, and pinning tweets.
19 – On Your Twitter Profile, Link to Your Subscribe Page
Make it easy for potential email subscribers to find your sign-up page by including a link to it on your Twitter profile.
Your Twitter bio is a great place to include the link. Keep your bio short and to the point, and make sure the link to your sign-up page is clearly visible.
20 – Increase Visibility to Subscribers by Using Twitter Cards
When you use Twitter cards, your email sign-up page will be featured prominently in your tweets. This will help increase the click-through rate to your sign-up page and grow your email list.
To use Twitter cards, you will need to create a Twitter card for your email sign-up page and then include the Twitter card URL in your tweets.
21 – Offer Sign-Up Incentives in Your Tweets
You can offer a discount, a freebie, or some other type of incentive to encourage people to sign up for your email list.
Make sure your offer is relevant to your target audience and that it provides value. Also, make sure the offer is something that people will want to sign up for.
22 – Pin Relevant Tweets that Direct People to Your Email Sign-Up Page
Another great way to use Twitter to grow your email list is to pin relevant tweets that lead to your sign-up page.
When you pin a tweet, it will stay at the top of your Twitter feed. This ensures that people who visit your profile will see the tweet and be able to click through to your sign-up page.
Again, make sure to pin tweets that are relevant to your target audience and that offer value. Also, make sure the tweets are engaging and include your opt-in call-to-action.
23 – Use Hashtags to Connect with Potential Subscribers
Hashtags are a great way to connect with potential email subscribers on Twitter.
When you use hashtags, your tweets will be seen by people who are searching for those hashtags. This gives you the opportunity to connect with potential email subscribers who are interested in what you have to say.
Make sure to use relevant hashtags that are popular with your target audience. You can also create your own hashtag to promote your email sign-up page.
How to Grow Your Email Lead List Using Pinterest
If you’re looking for ways to grow your email list, you should definitely be using Pinterest. To take advantage of this massive platform and grow your email list with targeted visitors, you need to create pins that drive traffic to your website, use keywords in your pins, create lead magnet pins, and incentivize your pins.
24 -Add Keyword to Attractive and Engaging Pins
To get your pins seen by more people, you need to use keywords in your pins. When someone searches for a keyword on Pinterest, your pin will show up in the search results if you’ve used that keyword in your pin. This better helps people reach your landing pages, then opt-in.
To find the right keywords to use, start by thinking about what your target audience is searching for on Pinterest. Then, use a tool like Google Keyword Planner or Ubersuggest to find popular keywords that are relevant to your business.
Once you’ve found the right keywords, incorporate them into your pins. Make sure to use them in the pin title, description, and tags – Don’t forget to use a CTA that leads to your email subscription form
25 – Use Promotions and Incentives in Your Pins
In order to get people to sign up for your email list, you need to offer something that they want. This could be a discount, a freebie, or some other type of incentive.
Make sure your offer is relevant to your target audience and that it provides value. Also, make sure the offer is something that people will want to sign up for.
Again, you can promote your email sign-up offer in the pin title, description, and tags. You can also create a separate pin for your email sign-up offer and include a call-to-action that leads to your email subscription form.
26 – Grow Your Email Lead List with Pinterest Ads
You’ll need a business account to do this – Pinterest ads are a great way to grow your email list because you can target potential email subscribers who are interested in what you have to offer.
To create a Pinterest Ad, start by creating a pin that promotes your email sign-up offer. Then, create a campaign in Pinterest Ads and select the “traffic” objective.
Next, enter your email sign-up page URL as the destination URL. Then, create your ad group and select the pin you created for your ad.
Finally, complete your campaign settings and launch your ad. Monitor your campaign to make sure it’s performing well and making adjustments as needed.
27 – Publish Pins that Will Direct Traffic to Your Landing Page
To grow your email list with Pinterest, you need to create pins that drive traffic to your website. To do this, you’ll need to create pins that are attractive and engaging – After all… Pinterest is a visually driven platform.
Your pins should be relevant to your target audience and offer value. Make sure to include a call-to-action in your pins that leads to your email sign-up page.
You can also use tools like LeadPages or Unbounce to create landing pages that are optimized for email sign-ups. These tools make it easy to create beautiful landing pages that are designed to convert visitors into subscribing to your email lead list.
How to Increase Your Email Lead List Subscribers Using Instagram
If you’re looking to grow your email lead list, you should definitely be using Instagram. To take advantage of this massive platform and grow your email lead list with targeted visitors, you need to create engaging posts, use relevant hashtags, run Instagram ads, and partner with influencers.
28 – Adding an Email Button in Your Profile
You’ll need a business page for this – An email button is a great way to get more email subscribers from your Instagram profile. By adding an email button, you make it easier for people to reach out to you and then subscribe to your email lead list when offered.
29 – Include a Subscribe CTA in Your Bio
One of the best ways to grow your email list with Instagram is by adding a CTA to your bio. This makes it easy for people who are interested in what you have to offer to subscribe to your email lead list.
When you add a CTA to your bio, you’re providing an easy way for people to learn more about your business and sign up for your email list. All they have to do is click on the link in your bio.
30 – Share Engaging Posts that Include a Call-to-Action
When you share engaging posts that include a CTA to your landing page (that also includes your subscription opt-in form), you’re giving people a reason to click on the link in your bio and subscribe to your email lead list.
Make sure your posts are relevant to your target audience and offer value. Also, make sure the CTA is something that people will want to sign up for (show the value, the benefits – And make it interesting).
31 – Add Your Opt-In Landing Page to Instagram’s Swipe-Up
If you’re using Instagram Stories, you can use the swipe-up feature to add a link to your email sign-up page. This is a great way to grow your email list because it allows you to share your content with a wider audience and get more email subscribers.
Last I checked, to use the swipe-up feature, you need to have at least 10,000 followers on your Instagram account. Once you have that, you can add a link to your email sign-up page in your Stories.
How to Build an Email Lead List with New Content
As email marketers, one of our main goals is to grow our email lead list. And one of the best ways to do that is by publishing new content on a regular basis. But how can you make sure that your new content is effective in attracting email subscribers?
32 – Provide More Bonus Content
If you want to grow your email lead list, you need to give people a reason to subscribe. And one of the best ways to do that is by offering bonus content that they can’t get anywhere else.
This could be in the form of an email course, an ebook, or even just extra tips and tricks that are not found in your blog posts. Whatever it is, make sure it’s something that your target niche would find valuable.
Including bonus content behind an email signup form is a great way to increase conversion rates and grow your email list.
33 – Create New Offers that Help Drive Email Lead List Growth
If you want to grow your email lead list, you need to create new offers that will appeal to your target market. This could be in the same as for bonus content (ebooks, email course, etc.), or even just a discount on your products or services.
Don’t create single offer that remains forever, the idea is to regularly add new offers, that each can help collectively grow your email lead list.
34 – Create an Online Tool or Service that Needs People to Sign Up
Tools and services that require email signups are a great way to grow your email lead list. Not only do they provide value, but they also allow you to capture email addresses from people who are interested in what you have to offer.
Some examples of online tools and services that require email signups include: website graders, email list builders, email courses, etc.
Using Your Website to Increase Your Email Lead List Subscribers
Another very effective way to increase your email lead list subscribers is by using your website to capture email addresses from people who are interested in what you have to offer. You can do this by adding an email signup form to your website or by including a CTA in your blog posts and other content.
35 – Show Reviews from People on Your Subscribe Opt-In Page
When you’re trying to grow your email lead list, it’s important to show social proof. And one of the best ways to do that is by displaying reviews from people who have subscribed to your email list.
This will help increase conversion rates because it will show potential subscribers that other people have found value in your email content.
To get started, you can add a testimonials section to your email sign-up page. Alternatively, you can also add reviews to your thank-you page (the page people are redirected to after they subscribe) to reinforce the value and encourage subscribers to share with others.
36 – Ask People for Feedback
Another great way to increase conversion rates and grow your email lead list is by asking people for feedback. This could be in the form of a survey or simply by asking people why they subscribed to your email list.
Not only will this help you understand what’s working and what’s not, but it will also show potential subscribers that you care about providing value. In both cases this helps you grow your email lead list.
37 – Ensure Your Subscribe Forms are Short and Easy
The easier you make it for people to subscribe to your email list, the more likely they are to do so. If you want to grow your email lead list, you need to ensure that your subscribe forms are short and easy to fill out.
To do this, you should only ask for the email address (maybe a name) and nothing else. If you’re asking for too much information, people will be less likely to subscribe.
38 – Leverage A/B Testing
If you want to grow your email lead list, you need to be constantly testing and optimizing your email sign-up forms. One of the best ways to do this is by using A/B testing.
A/B testing allows you to test different versions of your email sign-up forms to see which one performs better. This could be something as simple as testing different copy or changing the positioning of the form on your website.
By constantly testing and optimizing your email sign-up forms, you can significantly increase conversion rates and grow your email lead list.
39 – Publish Blog Posts for Readers to Subscribe to
If you want to grow your email lead list, you need to give people a reason to subscribe. And one of the best ways to do that is by publishing and advertising blog posts that are specifically designed for email subscribers.
These types of blog posts could be insider tips, exclusive content, or even just a roundup of your best blog posts. Whatever it is, make sure it’s something that would be valuable for email subscribers.
In addition to publishing these types of blog posts, you should also include a CTA at the end of each post that encourages people to subscribe to your email list.
40 – Cross-Link Multiple Pages on Your Website that Lead Visitors to Your Subscribe Page
If you have multiple pages on your website that could be used to grow your email lead list, make sure to cross-link them all to the opt-in landing page. For example, if you have a blog post that talks about email marketing, make sure to include a CTA that links to your email marketing sign-up page.
This will help increase conversion rates by increasing the number of people who see your email sign-up forms.
41 – Write Guest Posts on Other Blogs and Include a CTA to Your Opt-In Page
If you want to grow your email lead list, you need to get exposure to new audiences. And one of the best ways to do that is by writing guest posts on other blogs in your niche (or related niches).
When writing these guest posts, make sure to include a CTA that links to your email sign-up page. This will help you get exposure to new audiences and grow your email lead list.
Using Traditional Marketing to Grow Your Email Lead List
Growing your email lead list is essential for any business, and there are a number of ways to do it using traditional marketing techniques.
42 – Host Webinars Online and Plug Your Email Opt-In URL
Hosting a webinar is a great way to generate leads and grow your email lead list. Not only will you be able to reach a larger audience than you would with many other marketing techniques, but you’ll also be able to directly plug your email opt-in URL.
This means that you can get people to sign up for your email list while also providing them with valuable information. It’s a win-win situation.
To host a successful webinar, make sure to promote it heavily in the weeks leading up to the event. You can promote it on your website, social media, and email list. You can also reach out to influencers in your niche and see if they’ll promote it to their audience.
43 – Host Events Offline and Invite Attendees to Subscribe to Your Email
If you want to grow your email lead list, hosting offline events is a great way to do it. Not only will you be able to reach a large pre-qualified audience, but you’ll also be able to directly invite those people to subscribe to your email list.
44 – Add QR Codes to all Display Ads that lead to Your Email Sign-up
Adding QR codes to your display ads is a great way to grow your email lead list. QR codes make it easy for people to scan the ad and be taken directly to your email sign-up page.
This is a great way to increase conversion rates and grow your email list. Make sure to test different QR code placements to see what works best.
45 – Gather Email Addresses from Trade Show Participants
If you’re exhibiting at a trade show, make sure to gather email addresses from all the participants. You can do this by having a sign-up sheet at your booth or by offering a freebie in exchange for an email address.
This is an effective way to grow your email lead list and get exposure to new audiences, as there is often some personal chit-chat as well.
46 – Ask In-Store Customers to Subscribe
If you have a brick-and-mortar store, make sure to ask every customer that comes in if they’d like to subscribe to your email list, and tell they the benefits they’ll get by opting-in. This is a great way to grow your email lead list, and it’s also a great way to stay top-of-mind with your customers.
Make sure to offer a incentive for signing up, such as a discount on their next purchase.
How To Grow Your Email List With a Partner
Partners can help you reach new audiences and promote your content, which can help you grow your email lead list. Here are a few ways to work with a partner to grow your email lead list:
47 – Lead a Marketing Offer In Conjunction With a Partner
One way to grow your email lead list is to team up with a partner and promote a joint marketing offer. This could be a webinar, an ebook, or some other type of content that would be of value to both your audiences.
By working with a partner, you can reach their audience as well, and promote your offer to a larger group of people. This is a great way to get exposure to new audiences and grow your email lead list.
48 – Conduct a Promotion on Your Partner’s Website Through Their Email
Another way to work with a partner to grow your email lead list is to conduct a promotion on their website through their email list.
This could be something like a contest or a giveaway. The goal is to get people to visit your partner’s website and sign up for your email list. Naturally, you should focus on things that benefit both your audiences, as well as helping your partner (while also growing your email lead list).
49 – Partner With Local Businesses to Offer a Discount
If you’re looking to grow your email lead list locally, partnering with local businesses is a great way to do it. You can offer a discount to people who sign up for your email list, and promote the offer through the local business’s email list and/or website.
This is a great way to get exposure to new audiences and grow your email list. Make sure to focus on businesses that are relevant to your niche or target audience.
This is a win-win-win for local businesses, their customers, and you.
50 – Collaborate With Other Brands on a Social Media Contest
If you want to grow your email lead list through social media, collaborating with other brands on a social media contest is a great way to do it.
This could be something like a retweet or Instagram contest. The goal is to get people to follow both you and the other brand, and then sign up for your email list.
Make sure to focus on brands that are relevant to your niche or target audience in order for this to work properly.
Conclusion
Growing your email lead list doesn’t have to be difficult. By using the techniques in this post, you can easily grow your email list and reach new audiences.
Don’t forget to promote your email list on your website and social media, and make sure to offer a incentive for signing up. If you do all of these things, you’ll be well on your way to growing your email lead list at an accelerated pace.
You can learn much more about growing your email lead list, by visiting our Small Business Email Marketing posts. As well as find out more about Email Subscriber Engagement.