You’ve heard it time and again: email video marketing is one of the most powerful forms of content. When it comes to marketing via email, that statement is especially true, because a well-executed email video marketing campaign can help you boost engagement, increase conversions, and even build loyalty among your customers and subscribers. In this blog post, I’ll discuss some effective email video marketing strategies that you can use to take your campaigns to the next level. So let’s get started!
Email Video Marketing
Email video marketing is the process of using video content in email marketing campaigns. By including videos in your email marketing materials, you can create a more engaging experience for your audience, which can lead to increased conversions and loyalty.
Benefits of Email Video Marketing
When it comes to email marketing, using video content can help you achieve a number of important goals, including:
Increased Engagement
Videos can help you capture the attention of your audience and keep them engaged with your content. In fact, email videos have been shown to increase click-through rates by as much as 300%.
Increased Conversions
In addition to increasing engagement, email videos can also help you boost conversions. In fact, including video with your product can increase conversion rates by as much as 144%.
Improved Loyalty
Finally, email videos can also help you build loyalty among your subscribers. By providing valuable and engaging content, you can create a stronger relationship with your audience, which can lead to improved loyalty and customer retention.
Effective Email Video Marketing Opportunities
There are many different types of email videos that you can use in your campaigns, depending on what you’re trying to achieve. Here are some of the most popular email video marketing opportunities:
Newsletter Email Videos
Include a video in your email newsletter to give subscribers a quick update on what’s been going on with your business or organization.
Product / Service Announcements Email Videos
When it comes to announcing new products or services, email video can be a powerful tool. By including a video in your email announcement, you can give subscribers a quick overview of what’s new, and provide more information about the product or service in question. This can help you boost engagement and conversions among your email list.
When creating a product announcement email message, it’s important to consider the following:
The Goal of the Video
Before you begin creating your video, it’s important to determine the goal of the video. What do you want to achieve with the video? Is it to generate interest in a new product or service? Or are you hoping to increase sales of an existing product or service? Once you know the goal of the video, you can begin creating your email message.
The Target Audience
Who is your target audience for the email? This will help determine the overall tone and approach of the email. For example, if you’re targeting a younger audience, you may want to take a more light-hearted approach. However, if you’re targeting a more mature audience, you may want to take a more serious tone.
The Call to Action
Finally, it’s important to include a call to action (CTA) in your video email message. The CTA should be clear and concise, and it should encourage the subscriber to take the desired action, whether that’s visiting your website, or making a purchase.
Event Promotion Email Videos
When promoting an event, using video in email can be a powerful tool. By including a video in your email announcement, you can give subscribers a quick overview of what’s new, and provide more information about the event in question. This can help capture interest and increase conversions..
When creating an event promotion video, consider including:
- A brief overview of the event
- What attendees can expect to learn or experience
- Why attending the event will be beneficial
- Any special guests or speakers who will be appearing
Business / Organization Introduction Email Videos
Introducing your business or organization to new subscribers with a video email can be a great way to introduce them to what you do and how you can help them. When creating an email video introduction, there are a few things to keep in mind:
Who is the target audience?
Your target audience will help determine the tone and approach of your video. For example, if you’re targeting business owners, you may want to an approach that shows how you can fix a problem.
What type of video would be most effective?
When it comes to email video introductions, there are two main types of videos that you can use:
- An animated video
- Live-action video.
An animated video may be more effective if you’re targeting a younger audience, while a live-action video may be more effective if you’re targeting a more mature audience.
What’s the call to action?
As with any email marketing message, it’s important to include a call to action (CTA) in your email video introduction. The CTA should be clear and concise, and it should encourage the subscriber to take the desired action
Client / Subscriber Marketing Journey Videos
When creating email videos for subscribers, it’s important to consider the subscriber’s journey through your marketing funnel. By taking them on a journey through your marketing funnel, you can nurture them through the buying process, and each step, and increase the likelihood of conversion.
There are a few things to keep in mind when creating email videos for subscribers:
The Goal of the Video
Are you hoping to increase sales of an existing product or service? Once you know the goal of the video, you can begin creating your email message.
The Target Audience
Who is your target audience for the email? This will help determine the overall approach of the video email. For example, are you targeting visitors who have been recently introduced to your business, or are you helping existing customers to up upgrade?
The Call to Action
Finally, it’s important to include a call to action (CTA) in your video email message. The CTA should be clear and concise, and it should encourage the subscriber to take the desired action.
It’s more beneficial if your CTA leads to a landing page that’s also video driven, and further reinforces the CTA your video email provided.
Personalized the Subscriber Experience with Email Video Marketing
One of the best ways to stand out in the inbox is to personalize the subscriber experience. And one of the best ways to do that is with email video marketing. By creating personalized email videos, you can increase engagement, conversions, and loyalty among your subscribers.
Premium Email Video Marketing Content for Exclusive Subscribers
If you have premium email subscribers, you can offer them exclusive email video content to thank them for their support. This could include behind-the-scenes footage, exclusive interviews, or even product demonstrations.
Broadcasts Customer Stories Using Email Video Marketing
Finally, don’t forget that email videos can also be used to broadcast customer stories. This could include testimonials, case studies, or even success stories.
Provide a Powerful Video Landing Page CTA
When you want people to do something, like buy a product or sign up for a service, you might put a button in your video driven email that takes them to a landing page. A landing page is where people go when they want to do something that you want them to do. You can make your landing page more effective by adding a video. This will make people more likely to take the action that you want them to take.
Conclusion
Email video marketing is a powerful email marketing tool that can help you increase engagement, conversions, and loyalty among your subscribers. By using email videos, you can create a more personalized and engaging experience for your audience. And by offering exclusive email video content to premium subscribers, you can thank them for their support. Finally, don’t forget that email videos can also be used to broadcast customer stories. If you’re not already using email video marketing in your campaigns, now is the time to start.
You can learn much more about email video marketing, by visiting our Small Business Email Marketing posts. As well as find out further about Email Video in particular.