Using an email validation checker online is the process of verifying the accuracy of an email address. Email validation is important because it helps to ensure that messages are delivered to legitimate recipients, and it can help protect your domain from being blacklisted. In this blog post, I will discuss the different types of email addresses, and we will describe how to use an email validation checker online to verify your email list. Read on if you’re looking to improve your email delivery rate!
What Email Validation Checker Online Provides
Email validation can provide a number of benefits, including:
- Accurate Email Addresses: By verifying that an email address is valid, you can be sure that your message will reach the intended recipient. This is especially important if you are sending time-sensitive or mission-critical information.
- Protection from Email Spammers: Email spammers often use lists of invalid email addresses to send their messages. By verifying your email list, you can help protect your domain from being added to these lists.
- Reduced Costs: Sending emails to invalid addresses can waste time and money. Email validation can help reduce these costs by ensuring that your messages are delivered to valid recipients.
Why Email Validation is Important
An email validation checker online is important to use as an ongoing tool, to ensure your mailing list remains as “clean” as possible.
Think about it… Sometimes subscribers will change their email address, but not notify you. Or, they might have subscribed up with a temporary (throw away) email address, that’s no longer valid.
While there are a lot of reasons, the most important thing is to realize is a cleaner (valid) email list will perform much better, result in lower bounce and spam complaint rates, while improving your email delivery rates – This provides a better ROI for your marketing campaigns.
Using an email validation checker online is not a use it once option, instead it’s a constant process.
When You Should Validate an Email List
Email addresses “rot” can float at about a 30% per year rate, which means you should validate your list every few months (at a minimum) to be safe, this is why an email validation checker online is a terrific solution.
However, having said this… The best time to validate an email list is before you send an email campaign. This will help to ensure that your messages are delivered to valid recipients and that your domain is not added to spam lists.
Spam Traps
A spam trap (also referred to as a “honey pot”) is an email address that is used to identify spammers. These addresses are often created by ISPs and blacklist organizations for the sole purpose of catching spammers. If you send a message to a spam trap, your IP address may be added to a blacklist, which can result in your messages being blocked by ISPs. Many email validation checker online services will catch spam traps.
Free Emails
A free email address (such as Gmail, Yahoo!, or Hotmail) is an email address that is provided by a free online service. These addresses are often used by people who do not want to use their personal or work email address for online activities. Free email addresses are also often used by spammers.
You might want to explore the number of free email addresses on your list, as that might provide an indication as to how you are reaching subscribers – That is… Are they reaching a business, personal, or third party type (free) email.
Role-Based Emails
A role-based email address is an email address that is associated with a specific role or function (such as sales@example.com or info@example.com). These addresses are often used by businesses to route messages to the appropriate department.
They are not necessarily the best to have in your mailing list because they tend to be generic, and usually don’t reach a specific person. Further, your email can often be deleted when sent to them. What’s potentially a negative impact, often these types of role-based email addresses can be included in spam traps.
Simply put… Usually info@example.com does not reach a person, whereas an email address like johnd@example.com could.
SMTP Catch All
An SMTP catch-all is an email address that will accept all messages sent to a domain, regardless of whether the mailbox exists. These addresses are often used by ISPs and businesses as a way to collect all messages sent to a domain. Several email validation checker online services will check SMTP records.
While this might seem like a good idea, it can actually be harmful to your deliverability. This is because when messages are sent to an SMTP catch-all, the server must accept the message and then attempt to deliver it (even an attempt to email addresses that don’t exist) – This can often result in your IP address being added to a blacklist.
Disposable Emails
A disposable email address is an email address that is provided by a service that allows users to temporary use an email address for a short period of time. These addresses are often used by people who do not want to use their personal or work email address for online activities.
Disposable email addresses are also often used by spammers and can be found in spam traps. Naturally an email validation checker online will catch email addresses that no longer exist.
Sending to Fake Email Addresses
When an email is sent to a fake (non-existent) email address, it will usually bounce back to the sender with a message saying that the address does not exist.
However, sometimes messages are sent to fake email addresses and they do not bounce back. This can happen for a number of reasons, but typically it is because the server that the message was sent from is configured incorrectly.
When this happens, the message is said to “soft bounce”. Soft bounces can often result in your IP address being added to a blacklist, if they are not resolved.
On the other hand… Email sent to addresses that don’t exist is called a “hard bounce”, which is an immediate negative impact to your email reputation.
Using an email validation checker online will help reduce your bounce rates.
Email Validation Checker Online
Email validation is important because it helps to ensure that your messages are delivered to valid recipients and that your domain is not added to spam lists. By taking the time to validate your email list before you send your messages, you can avoid many of the potential problems that can occur.
Below is a list of email validation checker online resources you might want to explore, and determine which might be of use to you:
MyEmailVerifier removes junk emails and increases audience reach. This email validation checker online tool checks syntax, roles, the domain MX records, as well as temporary outage detection.
ZeroBounce reduces your bounce rates, which means your sender’s reputation is protected. It corrects faulty email addresses, such as those that don’t exist or have incorrect spelling.
EmailListVerify assists with spam traps, hard bounces, disposable, or catch-all emails by removing them. This helps you improve your delivery rate, and better reach your subscriber audience.
DeBounce will clean your list by identifying invalid, spammy mailboxes to be removed. You can swiftly and securely create, maintain, and validate lists of email addresses.
TextMagic offers an email lookup service tool that also performs bulk email address validation. It also pinpoints pertinent information such as the whitelist status and domain MX records.
SendPulse has an email validator that looks for non-existent email addresses, spam traps, simple typos in addresses, and other problems on your email list.
Conclusion
Email validation is an important process that helps to ensure the deliverability of your messages and prevents your domain from being added to spam lists. By using a validator, you can catch any potential problems with your email list before you send your messages. There are a number of online tools available to help you validate your email list, so be sure to explore which one might be the best fit for you.
You can learn much more about how to use an email validation checker online, by visiting our Small Business Email Marketing posts. As well as find out further about Email Validation.