Creating a BIMI DNS Record for Email Brand Indicators

Issue: You need to improve email engagement, using brand indicators. You also need to improve the visibility of fraudulent vs legitimate email (from your business).

Solution: Create a BIMI (Brand Indicators for Message Identification) record for your domain .

To successfully use BIMI, your domain must already have completed full DMARC enforcement. DKIM, SPF, DMARC records must be in place before addng BIMI.

Why is this the case?

BIMI (DNS) records are used to display business logos within a recipients email inbox, ONLY if the email is legitimate! BIMI is an initiative to use branding logos as indicators, which helps the receivers of your email to recognize and avoid fraudulent messages. If someone sends a fraudulent image on your behalf, the logo will not display beside your email messages (in the recipient’s email inbox).

Create a square image in SVG format (your logo will work best in this regard). Again, make sure the dimensions of the image file are a perfect square.

If you already have an acceptable image, and simply need to convert it into SVG format, this online resource may help:

Upload your SVG image to the root of your website.

Create a DNS record under your domain, as suggested below.

Create a TXT record with the following…




"v=BIMI1; l=;"



Remember: DKIM, SPF, DMARC records must be in place before adding BIMI.

An example of a DMARC record would be something similar to the following:

DMARC (txt record)




"v=DMARC1;p=reject;sp=none;adkim=r;aspf=r;pct=100;fo=1;rf=afrf;ri=86400;rua=mailto:[email protected];"



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